Hi, my name is

DIANA FERNANDEZ!

So glad to have you here!

Let me introduce myself: I’m a Marketing and Digital Media Strategist, proudly born and raised in Mexico, and have thrived in Toronto since 2022.

With a passion for creative branding and a sharp strategic mindset, I’m dedicated to mastering the art of innovation in marketing and advertising by always learning from new experiences.

I bring bold ideas to life and deliver impactful solutions in every role.

+15 Years of Experience

From Cast Member at Walt Disney World Resort to Marketing Chief in UDEM at a prestigious Mexican university and now a Project Manager at Kinesso, a performance marketing agency in Toronto, I have developed several skills in marketing, advertising, media planning, digital strategy, and event marketing development.

Attractions/Recreation Staff, a multicultural team member serving 12,000 daily guests. Show presenter, audience management, and exceptional guest service.
Image and Marketing Trainee in charge of focus groups, branding standardization, and effective PR strategies for enhanced brand reputation and visibility.
Trade Marketing Trainee in charge of successful product launches, lifecycle management, POP materials, inventory monitoring, and market penetration support.
Brand Manager who provided efficient coordination campaigns, implemented strategies, and facilitated seamless agency collaboration for optimal results.
Experienced Advertising Copywriter for diverse brands, creating TV, radio spots, branding, and marketing content. Collaborated with producers in Montevideo, Uruguay.
Marketing Manager in charge of aligning plans with company objectives, enhancing guest experiences, launching products, implementing campaigns, and driving social media strategies for engaging content.
Marketing Coordinator specialized in Real Estate projects. Expert in strategic marketing, media/digital strategies, budget control, impactful advertising, branding, and event planning.
Marketing Chief at GDelta, leading a multifunctional team for Real Estate projects. Expert in brand creation, event planning, budget control, and brand management in Mexico and the US.
Marketing Chief leading diverse Real Estate projects' marketing strategies. Expertise in advertising, PR, social media, branding, and budget control for impactful campaigns.
As Chief Marketing Manager, I developed brand strategy, cross-functional teams management, and UDEM Store coordination for exceptional results.
As a Performance Operations-Project Manager at Kinesso, I coordinated SEM, social, and programmatic activation teams for clients like Acura, Honda, WestJet, and more ensuring efficient execution and seamless collaboration across teams in collab with

My Freelancer

project.

Marketing and Creative Brand Consultant

In 2011, I started my freelance copywriter project as a hobby with the desire to help new brands and grow ideas into effective results-oriented marketing campaigns.

Creative writing was my first depth into digital marketing, today we have a multifunctional team of talented partners, and we offer customized marketing strategy development, graphic design, branding, social media and digital tactics.

Artessana Mexico
Tim Hortons Mexico

Areas of
Expertise.

  • Marketing Consulting.

  • Creative Brand Strategy.

  • Advertising.

  • Copywriting.

  • Media Planning.

  • Social Media and Digital.

  • Project Management.

  • "I believe in hard work. Innovation is the key. Creativity is everything. Building a strong and happy team is a must. It is all about passion.”

    Diana Fernandez.

SOFT SKILLS

Adaptability

•

Leadership

•

Creativity

•

Teamwork

•

Communication

•

Adaptability • Leadership • Creativity • Teamwork • Communication •

Learn from my experience and discover new ways to face the everyday challenges in the Marketing and Advertising Industry.

"Gets to understand how to make ordinary little things into something outstanding."

Adrian Treviño | Former Boss - Numa

"Diana is the team player you want in your team. Very creative, loyal, and always seeks the best results. She will always have your back!".

Monnie Cantu | Former Boss - UDEM

"Diana’s creativity, quick thinking, and strategic mindset had nourished all the projects that we have worked on. First person to come to mind when involving a marketing strategy".

Luis Guerra | Associate

THE DAY
I talked about my journey.

Last year, I got an invitation from a good friend to talk about my experience, so I shared a small talk about The Power of Believing in Yourself.

This is a tiny part of me.

Hope to meet you soon. Let´s work together.