Drama #5: Wanna Go Viral

As easy as it sounds, the request or desire of “I want to go viral” can come from a manager, a client, or even your mind. Hey, everyone selling something or other in this advertising and marketing world wants to hit it big with a viral piece on some social media platform. From creating a catchy dance to a hilarious meme, or if you're feeling deep, a motivational video to tell the world that not all is lost. Of course! It's every brand's dream, thinking it can happen overnight and BAM! Millions and millions in sales. Chatting with Roberta Aguilar, CEO of Mediarama, a master in content creation, and a great partner, we marvelled at how this type of request is so common, yet sometimes lacks an understanding of what goes into a viral video or content.

Sure, you can make it happen overnight, but, to generate content that goes viral, it's essential to keep several things in mind, like knowing your audience, current trends, the platform where you'll post your content, making it original (meaning generated by the brand), and of course, relevant to your target audience with an excellent creative twist. So, I don't have the magic formula for virality. Still, I can share some quotes from books that might open your mind when preparing your Content Strategy, and not just that, but any other situation in Marketing and even personal.

QUOTE 1
“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”
Contagious by Jonah Berger

This is super important when it comes to talking about your brand while creating content. By taking into account your brand's personality and purpose (topics we discussed in Drama #2), you have the opportunity to create a whole story that engages much more with your audience, and that they feel so relevant that they want to interact and share it.

QUOTE 2
“You don't have to be creative to be creative.” It's Not How Good You Are, It's How Good You Want To Be by Paul Arden

Here, Arden refers to the fact that creativity is not limited to those who call themselves "creative"; rather, it's present in all areas of your life, and you must be open and willing to explore new ideas and approaches as needed. I would add that it's also about being alert and responsive to what catches your audience's attention, behaviour, and the environment, and then just hitting the nail on the head. Even the "simplest" idea can be the winner.

QUOTE 3
“The creative act is not just a means of expression, but a way of understanding and engaging with the world.” The Creative Act by Rick Rubin

In this phrase, Rick Rubin mentions creativity as a powerful tool that allows you to connect with the world around you, especially in a more significant way that stands out from others. It's not about the piece you've developed, but rather, its context, coherence with the brand's narrative, and how it connects more profoundly and transformationally with each individual. Grab onto your differentiator how it connects with your audience, and show originality in your content strategy, whether it's a blog article, a TikTok, or an IG Story.

These are just a few quotes from the many I found in these three books, but in the end, it's important to keep seeking inspiration, new tools, formats, and trends to create around your brand and achieve that engagement with your target.

It's all about being persistent, and we can challenge this drama of "wanna go viral" and turn it into a possibility that takes your brand to the top.

Got more ideas to stay inspired and create powerful content? Please share them with me.